Is Nike's ad with Kaepernick an example of brand purpose?
Nike brand purpose | The Branding Journal
They are walking the walk': Nike's Kaepernick campaign walks the talk on brand purpose - Digiday
Simple Successful Brand Building Steps | Zegal
Decoding the Brand Strategy of the Most Successful Companies I ThinkBastien
Nike Inc.'s Mission Statement is amazing!...i go to business school/am an athlete haha. Bill Bowerman track and field … | Mission, Mission statement, Inspiration
The marketing strategy that made Nike the most valuable sports brand
What You Can Learn from Nike Branding Strategy | Rival IQ
A look into how Nike (NYSE: NKE) is achieving its Purpose 2025 environmental, diversity and workforce goals - Portland Business Journal
Nike's Kaepernick ad: provocative PR, not purpose-led branding - brandgym